ABOUT
Compliance shouldn't be a spreadsheet.
EasyEPR is built by a small team of compliance and e-commerce specialists who got tired of watching good stores get fined, delisted, or buried in quarterly packaging paperwork. We turn the messy reality of EU Extended Producer Responsibility into something an online store can actually handle.
What we're building
One tool that turns your real orders into filing-ready EPR packaging reports — the right materials, weights, and recyclability tiers, mapped to each country's rules, with an audit trail you can defend. No codebooks, no guesswork, no afternoon lost to spreadsheets. Sweden first, built to expand across the EU as the PPWR rolls out.
How we work
We only need packaging information, never your customers' personal data — PII is stripped before anything is processed. Every reported kilogram traces back to a real order, so if an authority asks how you got your numbers, you have the answer. We're deliberately narrow and accurate rather than a generic sustainability dashboard.
Who's behind it
EasyEPR is founded by two people who split their time between EU packaging regulation and the day-to-day reality of running e-commerce operations.
- Daniel VaknineCo-founder — EPR & PPWR complianceDaniel is a co-founder of EasyEPR and writes about EU packaging compliance for online stores. He follows EPR and the PPWR closely and turns the regulation into practical, plain-English steps merchants can actually act on.
- Anton KrögerCo-founder — packaging data & reportingAnton is a co-founder of EasyEPR, focused on turning real e-commerce order data into accurate, audit-ready packaging reports. He works on how materials, weights, and recyclability tiers map to each country's filing.
Help us build it
We're developing EasyEPR with a small group of early stores. Waitlist members get first access and shape what we build.
Join the waitlist